Jeff Loy

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Preventative Measures

June 21, 2018April 21, 2020by Jeff Loy

During an especially active flu season that started in October 2017 and continued through late April 2018, the U.S. Centers for Disease Control and Prevention (CDC) reported that more than 200,000 of its residents tested positive for the flu virus and more than 30,000 people were hospitalized.

Considering the 2017-2018 flu outbreak is on target to surpass the record season of 2014-2015 and the scope of the next flu threat is still unknown, it’s even more important for event professionals to watch out for the health of attendees, as well as themselves.

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Meet Puerto Rico Wants to Give Meeting and Event Industry Opportunity to Be Part of Rebuilding Process

October 10, 2017July 27, 2020by Jeff Loy

As Puerto Rico recovers from the damage caused by Hurricane Maria, they’re turning to the meeting and event industry for suggestions on how to come back better than before, Meet Puerto Rico President and CEO Milton Segarra said on Tuesday at IMEX America.

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Finding the Bigger Event Engagement Picture

December 5, 2016July 27, 2020by Jeff Loy

As far as Matt O’Neil, vice president of brand and media for the NFL’s Dallas Cowboys, is concerned, game day extends beyond the one day a week that the team is on the field. And he believes that event professionals should take the same approach to social marketing for their events.

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Battling “Yes,” Perfection, and The Clunk

October 21, 2016July 27, 2020by Jeff Loy

Tami Evans started out the final 2016 IMEX America keynote address with a 10-second pause and then a confession.

“I figure that a Vegas showroom is the best place to share it, because it’s just us: Hi, I’m Tami and I’m a recovering people pleaser,” she said, drawing laughter from the audience.

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