Another one from the commercial photography days: When a lighting test looks good enough that you decide to keep it in the portfolio. Shot with a Hasselblad body and Phase One back.
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Tag: marketing
Five Brands That Got April Fools Social Media Pranks Right
Photo: Akshay Anand/Pexels
Annual events like April Fools’ Day are ripe for brands to try pranks on social media. Often these efforts (at best) fall flat, with the risk of making the company look utterly ridiculous (Volkswagen/Voltswagen anyone? Or maybe when IHOP tried rebranding as the International House of Burgers). This year five small to midsized brands succeeded in at least producing a chuckle, with one evolving a stunt into an impressive product debut.
Continue reading “Five Brands That Got April Fools Social Media Pranks Right”Finding (and Learning From) the Helpers
Photo by Tranmautritam/Pexels
Following a tragedy, it’s become common to see a quote from late children’s television host, Fred Rogers:
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’”
Continue reading “Finding (and Learning From) the Helpers”
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