Tag: social media

Photo: Akshay Anand/Pexels

Annual events like April Fools’ Day are ripe for brands to try pranks on social media. Often these efforts (at best) fall flat, with the risk of making the company look utterly ridiculous (Volkswagen/Voltswagen anyone? Or maybe when IHOP tried rebranding as the International House of Burgers). This year five small to midsized brands succeeded in at least producing a chuckle, with one evolving a stunt into an impressive product debut.